Too Faced was once the beauty brand dominating YouTube, from chocolate-scented bronzers to viral peach palettes. But after years of hit launches, shaky collaborations, and internal drama, the brand faded into the background. What happened? I’ve got all of the details. Let’s talk about it.
Want more? Check out the Behind the Controversy Playlist: https://www.youtube.com/playlist?list=PLkvMuM8y-gS0QD2AQdoLsSC2khPy6OYcp
Thank you to Collective Brain member, Mary Dixon, for suggesting this video!
Featured Channels: @RobertWelsh @MsStephNic @hautemesstom @TheresaisDead @kimclarkqueen
0:00 Intro
1:51 Chapter 1: It Was Always Drama…
19:52 Chapter 2: Unicorn Tears
35:30 Chapter 3: The Power of Influencers
1:14:13 Chapter 4: A Peach Miracle
1:28:16 Chapter 5: Tati and Jerrod
1:41:54 Chapter 6: Rich Lives Matter
1:55:15 Chapter 7: The Pretty Mess, Lisa Blandino
2:03:05 Chapter 8: All Things Come to an End
*Links*
Too Faced and General Atlantic https://tinyurl.com/h35w4ry7 https://tinyurl.com/38ea95vm https://tinyurl.com/y635tr4t Too Faced vs Tarte https://tinyurl.com/533n2nwk https://tinyurl.com/ywywtjdd https://tinyurl.com/2ybypn5d https://tinyurl.com/mrxjs7r9 https://tinyurl.com/37vafk6v https://tinyurl.com/ywywtjdd https://tinyurl.com/yfc7ukwt https://tinyurl.com/3x6u4z64
Interviews with Jerrod https://tinyurl.com/3avwu679 https://tinyurl.com/y6zcztub https://tinyurl.com/rkr3csdj
Peaches and Cream https://tinyurl.com/4mftu5cx
Slenderize Lip Glosses https://tinyurl.com/a9ywk32j https://tinyurl.com/zv2pdjv4
Winky Lux Vs. Too Faced lawsuit https://ttabvue.uspto.gov/ttabvue/v?pno=92067143 https://tinyurl.com/3t2nzjn6
Rich Lives Matter https://tinyurl.com/bdf4vua8
Too Faced x Beauty Blender https://tinyurl.com/2pnb9t4p
Madonna x Too Faced https://tinyurl.com/5ctkpnvm
Lisa vs Nikkie https://tinyurl.com/3z4xzk4z https://tinyurl.com/5mc52kpr https://tinyurl.com/mt2z6dhc
J&J leave Too Faced https://tinyurl.com/3953e2bt
*Videos*
@nikkietutorials Power of Makeup Collection https://www.youtube.com/watch?v=LqQvDvQ-LK8
@KellyGooch THE RISE & FALL OF TOO FACED https://www.youtube.com/watch?v=HU_AHC4_aqI
Debenham’s promotion of Better than Sex Mascara https://www.youtube.com/watch?v=-7ZjgoXtPAM
E! on collaboration with Kat Von D https://www.youtube.com/watch?v=Q7R62qs49R8
What Kat Von D Didn’t Tell You https://youtu.be/HHvWudqZhHw
@Tati video about Jerrod https://www.youtube.com/watch?v=8mehzVj5eiA
@RobertWelsh Too Faced Is Too Trashy! https://www.youtube.com/watch?v=C9i5ONMCBb0&t=61s
QVC Too Faced Cosmetics with Lisa Robertson & Jerrod Blandino https://www.youtube.com/watch?v=fhClMUGmplo
Elle S The Evolution of Too Faced https://www.youtube.com/watch?v=lqxatPlyLNE
Smokey Glow The Evolution of Too Faced Cosmetics https://www.youtube.com/watch?v=V4R8EDSjIxA&t=1277s
Smokey Glow Why I Hate Too Faced Cosmetics… (Nikkie Tutorials Coming Out) https://www.youtube.com/watch?v=OY23m76fia8
Here for the Tea TOO FACED INSIDER FINALLY SPEAKS OUT ON FEUD WITH JEFFREE STAR https://www.youtube.com/watch?v=Ugxcpglg6QE
Here for the Tea JEFFREE STAR SPILLS EXCLUSIVE TEA AND YOU ARE NOT READY FOR IT! https://www.youtube.com/watch?v=zqKcmn8qV4w
Here for the Tea TATI WESTBROOK ADDRESSES JOHN KUCKIAN & TOO FACED UPDATE! https://www.youtube.com/watch?v=rzTGeDtjtGw
Rebecca Juvia’s Place CEO Goes CRAZY Tweeting About Jackie Aina https://www.youtube.com/watch?v=WncfUAshR-k and part 2 here https://www.youtube.com/watch?v=2tWh6zS58Wo
@breakingbeautypodcast Jerrod Blandino Spills All https://www.youtube.com/watch?v=CJKetDXHwUs
@MsStephNic Power of Makeup review https://www.youtube.com/watch?v=C_hD6BS5GmU
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